SecurityDreamer Redux

I took a year off from blogging. Obviously.

It has been an intense, exciting year of brainstorming and new opportunities.  As a result I have a new view of the industry and new series of innovations.  You will see it all on this blog in the days and weeks to come. So stay tuned for new ways of thinking about security technology, operational best practices, and quality.

For many years, as you may know, I worked closely with hundreds of end users (security and technology executives) to help them make better decisions about technology and to glean from them the best (and worst) ways of doing just about anything having to do with security.  Over the years I gained a unique insight into end user requirements, preferences, goals and budgets.

Concurrently, I worked with dozens of technology manufacturers to help them make better products and development roadmaps, plus more effective marketing and sales strategies.

The segment of the industry that receives much of my attention now is that piece in the middle, between the manufacturers and the end user.  I’m talking about the wild west of integrators, resellers and dealers.  The sales channel.

Security Dreamer will continue to draw attention to trends and best practices, but will now also focus on fixing the problems that end users and manufacturers have shared with me about the sales channel over the years.

My goal is not to ruffle feathers, as my efforts undoubtedly will — after all, the good ol’ boys club of the security industry is nowhere more established than in the sales channel — but to help progressive VAR (value added reseller) owners to run better companies, make more money and satisfy their constituents far more successfully.

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  1. January 10, 2011 at 1:14 pm | #1

    Welcome back to the blogosphere Steve.

  2. January 10, 2011 at 4:28 pm | #3

    Well Pardner – you have chosen the uncharted world. Having worked as VP Support for a VAR for 3 years, 6 years at SYMC including a year as Enterprise Marketing Director for North America I can tell you that NO ONE seems to really understand the VAR. Glad to met up at RSA and compare notes.

  3. Martha Entwistle
    January 11, 2011 at 8:04 pm | #4

    Welcome back Steve!

  4. Nicole Martinez
    January 21, 2011 at 1:56 pm | #5

    Welcome back, Steve. Your informative posts are making businesses and neighborhoods safer by ensuring people are making the best choices when it comes to security technology. This is especially important now that there is
    less of a police presence in US cities due to layoffs. Thanks for sharing your expertise on this topic.

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